Crewe Alexandra FC has been temporarily renamed "Crewe Aleksandr" to mark the start of a landmark partnership between Compare the Market and the English Football League (EFL).
The rebranding spans the opening week of the new EFL season. Compare the Market's famous meerkat, Aleksandr, has become the face of the League Two club for the period. The temporary club logo was unveiled at Mornflake Stadium in Crewe on Tuesday 11th August, alongside fans and former football player Dean Ashton.
What the Partnership Includes
Compare the Market has become an official partner of the EFL, which comprises 72 clubs across the football pyramid. The partnership will run throughout the season and will celebrate EFL fanbases while offering exclusive rewards and monthly prize draws to fans via the Compare the Market app.
The initiative will also generate support for football communities through funding initiatives. The partnership will use Compare the Market's meerkats at its core to celebrate what EFL fandom means to different clubs and communities.
Official Statements
Tom Wallis, Chief Customer Officer at Compare the Market, said: "We're so proud to become a partner of The EFL and have the privilege to be able to support and celebrate the communities who make football so special. We can't wait for fans up and down the 72 clubs to see the exciting plans we've got in store for matchdays and more."
Ben Wright, Chief Commercial Officer at the EFL, said: "Compare the Market is one of the UK's most recognisable and trusted consumer brands, and we are delighted to welcome them as an Official Partner of the EFL. Their reach, profile and originality make them an excellent fit for our competitions and our Clubs."
